The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. “This award is a testament to our entire team’s commitment to helping lenders grow through market intelligence that illuminates overlooked business opportunities in any market, many of which are found in diverse communities that have a need for better access to financial services.”įounded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries.
“I am honored to be recognized in this fashion among an exceptional cohort of Elite Women in Mortgage,” said Nossuli. Nossuli’s commitment to driving industry change and meeting the home financing needs of underserved minority markets is further exemplified by initiatives such as DIVERSIFi, created in collaboration with the National Association of Minority Mortgage Bankers of America (NAMMBA), and her involvement in the Mortgage Bankers Association’s CONVERGENCE initiative.
Another mortgage company in the mid-Atlantic saw its market share in majority Black and Hispanic census tracts steadily increase each month it used MarketSmart, helping it move from the #14 overall lender to the #11 overall lender in its market in only four months. For instance, one financial institution saw a 125% increase in lending to African Americans and significant overall growth within 12 months of implementing Mortgage MarketSmart. The transformative impact of Nossuli’s work is evident in the results achieved by iEmergent’s clients. By effectively mapping the movement and growth of homebuyer segments, including diverse communities, it empowers lenders with vital intelligence to better serve their markets. Nossuli was recognized for helping lenders grow market share more inclusively using iEmergent’s groundbreaking Mortgage MarketSmart platform, an innovative solution that accurately and reliably forecasts demographic, economic and housing market trends at the neighborhood level.
ILLUMINATE MENIFEE PROFESSIONAL
A funeral service was held on Saturday, July 15th 2023 at 1:00 PM at the same location.DES MOINES, Iowa, (SEND2PRESS NEWSWIRE) - iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, announced today that CEO Laird Nossuli has been named to Mortgage Professional America (MPA) magazine’s 2023 list of Elite Women in Mortgage. Visitation was held on Friday, July 14th 2023 from 6:00 PM to 10:00 PM at the Menifee Home For Funerals (847 KY-36, Frenchburg, KY 40322). She is survived by : her sons, Stacy (Youvina Smallwood) and Roger Smallwood (Jaycee Hurley) her grandchildren, Javen Smallwood (Megan), Megan (Alan Michael Peck), Makenna Hurley, Kristen (Michael Hall), Ashton Smallwood (Chase), Chelby Stevens and Haley Stevens (Eric) her great grandchildren, Amelia Jade Peck, Ella Reese Peck and Maverick Cole Hall and her siblings, Oleane Carter of Frenchburg, Henrietta Roberts of Frenchburg, Barbara Helton of Frenchburg, Allafaire Sorrell of Wellington, KY., Otis Jones of Jackson, KY, Samuel and Robert. and her sisters, Wilda Highley, Norma Dalton and Delphine Townsend. She was predeceased by : her parents, Sam Jones and Lola Wells Jones her husband Roger Smallwood Sr. Family and friends are welcome to leave their condolences on this memorial page and share them with the family. With heavy hearts, we announce the death of Bernice Jones Smallwood of Wellington, Kentucky, born in Frenchburg, Kentucky, who passed away on Jat the age of 70.
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